Technology
We build intelligence that cracks the code on human attention in the digital era, forecasting attention, maximizing creative performance, and delivering precise decisions at scale.
Our Valuable Collaborators
Over 90% Accuracy, Tested by MIT
Our Models have been verified by MIT, getting over 90% accuracy for our eye-tracking model.
What We Do
We create intelligence that helps decode how people pay attention in the digital world, predicting what captures interest, improving creative performance, and guiding smarter decisions at scale. By combining behavioral science with advanced neural AI, our system turns raw interaction data into clear, useful insights.
AI Powered Eye Tracking
AI driven eye tracking is revolutionary technology that anticipates where eyes will land in the initial seconds of looking at a photo or a video. It shows what draws attention immediately and what doesn't.
Based on decades of studying human visual behavior, it connects neuroscience and marketing, and converts raw attention data into performance led insights that enable brands to craft marketing that really pops.
How MedullaAI Does It
MedullaAI advances this with an AI engine that's been trained on massive, real eye tracking datasets. Using advanced simulations, it mimics the way actual humans see and react to visuals without any need for physical hardware, lab settings, or human testing.
The system maps attention patterns automatically across your creative, estimates visual impact, and ensures effectiveness beforehand, all before your campaign goes live. The outcomes are fast insights with unmatched accuracy and consistency across every creative.
Human Behaviour AI Models
Our Human Behavior AI Models are designed to interpret the hidden dynamics of human response. Powered by advanced AI rooted in subconscious human behavior it reveals how an individual's mind naturally responds to any message, visuals or an experience.
Converting human reactions into accurate, predictive insight so you can gain insights into every element of your Branding.
